Writing content better than your competitor is important because Google only ranks which user likes. Follow these steps to write better content than your competitor
Select your keyword
Type that keyword in google
Pick to 3 results
Create content better than their article. Find mistakes mistake in their content and include these and create a user-friendly article.
Read more
https://batterseawebexpert.hpage.com/what-are-classified-ads-in-seo.html
https://medium.com/@batterseawebexpert/6-technical-seo-mistakes-you-should-avoid-a102687c8c4a
http://completemarketing.bravesites.com/entries/general/what-does-seo-stand-for-in-web-design-
https://batterseawebexpert.weebly.com/blog/how-to-improve-seo-on-wordpress