They also let you repay early with no penalty and you only pay the interest up until that point.
Btw, there's a Dirty Money episode on Netflix that exposes a White family that made hundreds of millions by owning payday loan companies under the guise that they were Native Americans to avoid taxes and legalities. Absolutely horrendous.
I've done the payday loan thing https://maybeloan.com/payday-loans/nc a couple of times. First time I got into the predictable spiral and had a tough month getting out of it after I'd rolled it over a couple of times. Second time I knew better and was prepared the next month. The key is to know what you're doing and be prepared for a lean month coming up.