Four main elements of the product description
Information about the materials from which the product is made. For example, does this plastic bottle contain toxic chemicals? People want to know the answers to such questions, and it is important to anticipate them. A good way to raise the level of trust in a product is to indicate that it is made of environmentally friendly materials or locally produced materials.
Size, volume and other similar characteristics. In the case of clothing, the size should be indicated as L, M, S, and so on. Because size size is the difference. Add to the description the exact length of the sleeves, waist circumference or chest width. Then the buyer will be sure that the thing will suit him, and will be more willing to buy it. Even better, if you insert a link to the size calculator in the description. This is a simple and fast, and most importantly reliable way to determine your size.
Good photos. Don't be afraid to spend money on photography - it will pay off. Or use stock images correctly. Why is this so important if you work on social media. And it has fantastic significance when it comes to Instagram, where, in our opinion, it is most convenient to sell. Take creative pictures, fantasize, invite creative photographers. In areas such as fashion, designer items, furniture, designer products, these investments often pay off. Or use best paper writing service reddit.
If your product is small (such as wireless headphones), take a photo of the person using the product. So the buyer will accurately imagine its size. If your product is complex (primarily related to technology), write down a short video instruction on how to use it.
- Convenient structure and design. No one will be read in the gray lines of the whole text. Even more - some texts are even more harmful. Almost all of us glance at the pages, highlighting the interesting points. That's why it's important to help a potential buyer find the most important thing with a photo in seconds, breaking the text into paragraphs and putting important information in the subheadings. How can this be done?
The text will be easier to read if you highlight keywords and subheadings in bold. Highlighted words and subheadings should catch the eye.
Technical characteristics of the goods should be grouped into lists. This is a great way to submit them without a tedious list.
To hold the reader's attention, information should be given in blocks, accompanied by icons.
A good way to attract attention is an interesting inscription on the button. Most online store buttons are: "Add to Cart", "Buy Now". And most likely the standard inscriptions work fine. But if you need more than "normal" (say, you optimize the site to increase online sales), experiment with the inscriptions on the button. Let him say what the buyer will get, not some action he needs to take.
For example, instead of "Download a book," write "101 ways to increase online sales right now." And don't forget to test different versions of such texts, which tell people what they will get by clicking "Buy".