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One of the questions that are often asked of marketers is whether budgets should be allocated toward SEO or PPC or spread between both. This is a simple question that doesn't have a simple answer as it very much depends on a whole host of different factors. But these discussions are nothing new. The good design of the projects also matters. I like to use this service to visualize ideas via free mockups. The reality is that instead of worrying about SEO vs. PPC, you should be working on a strategy that integrates both SEO and PPC to take up a higher amount of real estate on the SERPs. And to create a strategy that smartly targets the right keywords

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