The Right Merchant Account Setup Can Simplify Your Business!
-
Most software programs allow you to set your catalog area up to match the rest of the site. This creates a feeling of unity for shoppers, adding credibility to your site.
For your merchant account setup, consider your site from the consumer's point of view. Customers have browsed products, put them in their shopping cart, and have decided how to sell payment processing services to check out. Now, they are asked to hand over all sorts of sensitive information. Name, address, and credit card numbers are very confidential pieces of information, and consumers want to know they are on a secure site.
If you have decided to use an online authorization company that provides a secure server, then the information will be sent to the processor's secure site. They will not enter the information until they have been re-directed to the secure site. If you are running your own secure server, you will need to have a credit card processor set up on your site and you can send or process it manually later.