WITHOUT TWITTER WITHOUT FACEBOOK WITHOUT LINKEDIN AND ARE YOU A CEO DO NOT WORRY
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To support a good B2B marketing strategy, as the maximum responsible for the results of a company, you should consider activating one or more accounts on social networks. If you don't, you are "out".
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There is no reason to be afraid of them: social networks can become the best allies to improve your reputation and leadership in the online marketing universe.
Being a CEO at the forefront of new technologies will position you not only as a leader, but as an authority in the industry in which you develop.
Setting a position on a certain issue that affects your sector, becoming a spokesperson for your own company and creating a network of professional contacts to help you find new business opportunities, are just some of the advantages that as a manager you can find if you maintain an active presence on social networks.
According to a study conducted by the CEO.com site
68 percent of managers of the 500 best companies in the world are not listed in the world of social media, an alarming figure for communication experts.
It is no secret to anyone that attending a social network is not a priority in the daily activities of the directors of a company; the numerous work meetings and the constant search for new clients place the interaction of entrepreneurs with the digital universe in second place.
However, the generation of content and conversations on social networks is an essential part of the new digital strategies for the sales area.
Think of it this way: in the worst case, your online presence will give you notoriety; At best, you could generate leads online by sharing your expertise on the topics your industry cares about.
Locating where the audience you want to reach is is the first step in starting a social media strategy. Facebook, Twitter and LinkedIn top the list of social sites most used by directors.
The principles of Inbound Marketing (which promotes viral content marketing) justify the decision to grow as much as possible using networks.
In Mexico, the trend of active entrepreneurs in social networks is on the rise. Owners of television stations, presidents of large industrial groups and businessmen already have a social profile in which they share information about their work and personal activities.
What better example than the use that the businessman Lorenzo Zambrano, CEO of CEMEX, gave it until the day of his unfortunate death on May 12: it demonstrated that the networks are not exclusive to young people, since until they are 70 years old, Zambrano managed to captivate an audience of more than 130 thousand followers on Twitter who, day after day, followed the businessman's publications.
For all those CEOs interested in joining the digital conversation, the DB Digital team has prepared a list of 3 reasons why they should make the most of these tools:
- TO REAFFIRM LEADERSHIP
Being the CEO of an organization gives you the ability to influence society. Become an expert voice and make your opinion reach more people with the mass of social networks.
- TO KNOW WHAT IS BEING SAID ABOUT YOUR BRAND
Knowing what is being said about your company on the internet is a good way to evaluate how things are being done within the organization and what quality of service is being given to the client. Pay attention to what users say, maybe it can help you improve.
- TO PROMOTE YOUR COMPANY
Nobody better than you to recommend the benefits of hiring the services of your company. Becoming an authoritative voice in the field in which you develop will give you credibility with your prospective clients and generate trust that, sooner or later, will translate into sales.