B2B COMPANIES FACING A GREAT OPPORTUNITY ON PINTEREST
Pinterest is a social network that allows users to visually engage with content. It is an effective scenario to promote brands, as established by the new GROU eBook.
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In fact, and contrary to popular belief, there are good opportunities for Inbound Marketing teams of B2B companies to establish conversations with their personal buyers based on these visual content.
These are some of the advantages to generate leads and implement new sales strategies there :
A LIFESTYLE IS THE ESSENCE OF YOUR BRAND
Pinterest calls for a more holistic approach to marketing and it can be more effective and engage more than other social networks, because customers can see how your brand really fits with their lives.
On your page, you can select (curate) as many boards as you want.
And pinners can choose to follow some, all, or none, so don't be afraid to take a chance and bring in a broad spectrum of boards (the key to Pinterest is exploring and discovering, so eccentricity is appreciated).
USE THE NETWORK AS A FOCUS GROUP
Millions of people use Pinterest to keep track of the objects they love, the places they enjoy, the foods they devour, and the things that inspire them.
Therefore, you can see it as a kind of focus group. Look at who follows your brand, see what they are publishing and who they are following.
They are voluntarily providing more information about their interests, hobbies, dreams and sense of humor than with a survey or even with Facebook.
You can ask your fans to post photos of their favorite products from your company and tag you, and then repin those photos to a VIP board.
You will publicly thank your fans and show potential customers that current customers really like your product.
And if you've recently organized an event, your followers' images can serve as a crowsourced photo album.
INSPIRE YOUR TEAM
You can create a kind of emotional board for your company, publishing relevant, interesting or inspiring images for your brand or your team: logos, well-designed websites, free time suggestions ... or use it in brainstorming for an upcoming campaign.
If you are interested in discovering the Pinterest universe, its usefulness for your brand, you can access GROU's new eBook for free.