How is HER different from other dating apps?
The competitive advantage provided to users by the HER app is the design tailored specifically to queer people, helping them avoid some of the downsides to using mainstream dating apps.
Platforms like Tinder or Bumble were created with the “typical” user in mind: a cisgender, heterosexual individual. Their marketing fits this prototypical user by presenting images of straight couples, cis users, and mainstream interactions.
On HER, our users aren’t pushed into the heteronormative narrative and are rather encouraged to be open about their identities and relationship orientations.
Our advertising is inclusive and representative, featuring queer couples on our website and log-in pages and expanding past the marketing norm of employing white models.
In the name of expressing your full self, we even have a section in your profile where you can select whether you’re looking for a monogamous relationship, polyamorous relationship, or both.
Filters allow users to select their swipe deck’s genders, sexualities, and preferences, so you can finally find a community that aligns with what you’re looking for!
Many mainstream apps present a unique challenge for queer folks: exposure to “unicorn hunters.” These are straight couples looking for a third (usually a queer woman) to fulfill a fantasy.
For queer people, these interactions are often alienating and may make them feel like their identities are being fetishized or they’re being used for their interest in a certain gender.
Queer people on these apps experience unfriendly interactions at best and hostile behavior at worst.
HER creates a safe space for the 2SLGBTQ+ community to connect, chat, date, and meet.
As we’ve mentioned, it’s aimed at queer users, so there’s no need to sweat it if you want to be open about being trans, kinky, or polyamorous. Our community welcomes all queer women and people, and we would LOVE to have you join us!
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