The Best Ways to Promote Business Books
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Successful book publicity campaigns for business titles have many things in common with marketing programs for other genres, but there are also some differences. Because business leaders write books for many reasons, including self-promotion, the nuances of their publicity campaigns are specific. Many begin with their professional networks, some of whom may advise about the book topic and how to approach the subject. It continues after publication and as the book PR campaign gets underway. Business authors can engage their professional networks with news of their book’s publication.
While writing and then after publishing a book, business authors are well advised to stay active online. The most obvious places are business-oriented social media sites, which include speaking platforms, industry conferences, and trade shows, if applicable. Blogging is a wise investment of time; don’t forget to guest post on other people’s blogs if the audience is right for your book. Podcasts are another excellent opportunity. They’re low-cost and bring surprisingly effective results for many people. Following classic marketing theory, you want to reach target readers and the media in various ways.
Like all nonfiction books, your business title will likely be easily regarded as newsworthy by the media. It helps spark coverage that will improve your visibility. Also, because most books are sold online today, ensure your book and author pages are complete on the top bookselling websites. Even if you don’t have time to do it yourself, hire a seasoned marketer who can assist. The investment will pay off in the long run, and you want to make sure to show up in online search results – it’s good for your book and you. Once you earn media coverage, it’s a good idea to post links on your website.
Trade media often has particular importance for business authors looking to promote their books. Earning trade media coverage can be less challenging than general media, and it usually does more to promote your business. Depending on your topic and industry, trade media can be influential and is an excellent place to begin your media pitching. A strong trade story can help spark the interest of general; media and is a practical incremental step in earning your coverage. It may also lead to speaking invitations and opportunities to appear at trade shows and other forums for your field or industry.
