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NEW QUESTION 54
You are planning on uploading a list of 5,000 customers from the same country for a current client to build a custom audience.
What are some of the best practices you need to follow when uploading a customer database to build a Custom Audience?
(Select all that apply)
Choose ALL answers that apply.

A. Include only customers with highest value order for best performance.
B. Always include your customers' countries in their own column in your file.
C. Convert different currencies into the same one.
D. For customer lifetime value rate your customers on a ranking from 1-10
E. Always include the country code as part of your customer's phone numbers.

Answer: B,C,E
Explanation:
Explanation
The two most important tips are:

Always include the country code as part of your customer's phone numbers, even if all your data is from the same country.
Always include your customers' countries in their own column in your file, even if all of your data is from the same country. Because we match on a global scale, this simple step helps us match as many people as possible from your customer list.
What should I avoid when calculating customer lifetime value?
Different people calculate customer lifetime value in different ways. Here are some ways that you should avoid if you're going to send us the data for use in a value-based Lookalike Audience:
Rating your customers. Say you have 3 customers worth $100, $10 and $1, respectively, and you use a
1-5 rating system. Don't send us data where they're rated as a 5, 2 and 1, respectively. This doesn't work because the value isn't proportional to the ranking. In other words, the $100 customer was factored by
20, but the $10 customer was only factored by 5 and the $1 customer wasn't factored at all.
Ranking your customers. Say you have 100 customers and each one is worth between $200 and $1200.
You rank them from 1 to 100. This doesn't work because value isn't proportional here either. It tells us if one customer is more valuable than another, but doesn't account for a scenario where the number 5 customer is worth double what the number 6 customer is, whereas the number 20 customer might only be worth 1% more than the number 21 customer.
Important:
Don't provide only your highest value customers. Instead, include a broad range. Without this range, we can't hone in on what might distinguish an average customer from a great one.
Don't include negative numbers to denote negative value or undesirable customers. We can't use rows that contain numbers like that.
If your value is in the form of a currency, make sure it's all the same currency or is converted to the same scale before uploading. We don't currently normalize for different currencies.
Decimals that denote cents are acceptable, but don't use any other punctuation marks and/or separators.
We can't use rows that contain them.

NEW QUESTION 55
You've set up campaigns for an alcoholic beverage that wants to target college students in Sweden, US and Nicaragua. You've set up an ad set with the following audience characteristics:
People interested in music and party
Age range 18-26 years old
Countries: US, Sweden and Nicaragua
You've been running the campaign for 3 days but are not getting enough reach.
How do you fix this problem?
Choose only ONE best answer.
A. You need to split the ad sets into different campaigns.
B. You should change the interests in the audience completely.
C. You should invest more money and increase your budget.
D. Each country should have its own audience and ad set.
E. You need to expand your audience to people older than 26 years old.

Answer: D
Explanation:
Explanation
https://www.facebook.com/policies/ads/
Targeting Requirements
If you choose to run ads that promote or reference alcohol you must make sure to follow local laws and target your ads appropriately, including targeting your ads to 18 years or older in all permitted countries except the following:
India
25 years or older in Chandigarh, Delhi, Haryana, Maharashtra, or Punjab.
21 years or older in Andhra Pradesh, Arunachal Pradesh, Assam, Chhattisgarh, Dadra and Nagar Haveli, Dama and Diu, Goa, Jammu and Kashmir, Jharkhand, Kerala, Madhya Pradesh, Meghalaya, Odisha, Tamil Nadu, Telengana, Tripura, Uttar Pradesh, Uttarakhand, or West Bengal.
18 years or older in Andaman and Nicobar Islands, Himachal Pradesh, Karnataka, Mizoram, Puducherry, Rajasthan and Sikkim.
Alcohol is prohibited in Bihar, Gujarat, Lakshadweep, Manipur and Nagaland.
Other Countries
20 years or older in Japan, Iceland, Thailand and Paraguay
21 years or older in Cameroon, Micronesia, Palau, Solomon Islands, Sri Lanka and the US
19 years or older in Canada, Korea and Nicaragua.
25 years or older in Sweden

NEW QUESTION 56
You have a monthly budget of $10,000 to utilize across various campaigns for a retail client. Your social media manager over-spent $1,230 on the previous period. Your client is upset as you've spent more than the allocated budget and wants you to control the budget.
How can you ensure that this month you don't go over your $10,000 budget?
Choose only ONE best answer.

A. Set up your billing threshold to $10,000
B. Configure your campaign limit to $10,000
C. Set up your account spending limit to $10,000
D. Set up a lifetime budget for your campaigns to $10,000

Answer: C
Explanation:
Explanation
An account spending limit is an overall limit on the amount of money your Facebook ad account can spend across all the ad campaigns you're running. Setting an account spending limit can be a helpful way to control your costs and make sure you don't spend more on ads than you want to.

NEW QUESTION 57
What are some best practices for videos in Facebook News Feed that will drive the most positively impacted Ad Recall?
(Select all that apply)
Choose ALL answers that apply.

A. The product being featured should be featured for the majority of 30 seconds of ad
B. Make sure message is easy to understand with sound off
C. Make long videos
D. Be open to experiment, test and make changes to your videos
E. Capture attention quickly in the first 3 seconds of video
F. The video needs to have a lot of text to convey the right message

Answer: A,B,D,E
Explanation:
Explanation
In light of new test results-in combination with new research from Facebook IQ on designing effective video ads for the mobile feed- Facebook has made some updates to its mobile video creative considerations.
Facebook has added a new tip on framing and revised their suggestion on experimentation to encourage advertisers to play more as they explore storytelling through video in mobile feed.
Here are other updated video creative considerations:

Capture attention quickly. Using colors, themes and imagery that evoke your brand at the start of your video can help people connect the ad to your brand quickly. Consider starting your video with lifestyle and product shots, recognizable spokespeople, action scenes or a vivid background to spark interest.
Design for sound off. Since most video ads in mobile feed are viewed without sound, it's important to convey your message visually. Showing captions, logos and products can help communicate your message, even in silence.
Frame your visual story. Producing video for a small screen requires consideration of dimension and scale. Play with zoom, crop and overall visual composition to make sure your story is told well on a small screen.
Play more. There's no universal solution to building brands or driving actions with mobile video, so keep experimenting, testing and iterating to learn what works for your brand and audience.

NEW QUESTION 58
A local coffee shop is running traffic to a landing page for a new promotion. People who sign up in the landing page can enter a change to win free coffee coupons.
What are recommendations you make in order to optimize the landing page?
(Select all that apply)
Choose ALL answers that apply.
A. Delete all excessive pop-ups in the landing page.
B. Add a thank you page to the landing page.
C. Connect the branding in your client's ad with that of the landing page.
D. Present offer upfront in your ad copy and creative.

Answer: A,C,D
Explanation:
Explanation
Landing page guidelines
Your ad may not be approved if the landing page content isn't fully functional, doesn't match the product/service promoted in your ad, or doesn't fully comply with our Advertising Policies. To create a positive ad experience, please keep the following in mind:
Don't:

Direct ads to landing pages with minimal original content, low-quality content, or content that is difficult to access.
Distract from your landing page's original content with excessive embedded or pop up ads.
Bait people into clicking on ads by using overly cropped ad images or shocking or sexual ad copy.
Attempt to monetize Facebook ad views. For example, Facebook ads shouldn't link to a destination page that requires people to click through other ads to access the site's content.
Use low-quality advertisements or shocking or sexualized ad imagery.
Do:
Present the content up-front, clear, and easily navigable.
Ensure the content on your landing page is relevant to your ad. Directing people to irrelevant content or an unexpected landing page can create a confusing and negative experience.
Clearly connect the branding in your ad with that of your landing page.

NEW QUESTION 59
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