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NEW QUESTION 35
Every day at 3 a.m., Northern Trail Outfitter' (NTO) data lake instance starts generating a file that contains all records that should be sent one email or another for the next day's marketing campaigns. The size of the file varies depending on the previous day's tracking activity. As soon as the file is generated, NTO wants to import the data, segment the data, and then execute the daily sends.
What end-to-end process should deliver this efficiently?

A. Triggered Automation > Import Activity > Series of Query Activities > Series of Sends
B. Scheduled Automation > File Transfer > Import > Series of Query Activities
C. Triggered Automation> Import > Data Extension Extract > Marketing Journey
D. Scheduled Automation > Import Activity > Series of Query Activities > Series of Sends

Answer: D

NEW QUESTION 36
A customer provides a file containing only new and updated subscriber records exported from its marketing database.

The file will be uploaded to the customer's Enhanced FTP automatically at 3AM daily.
The customer requires that the import completes prior to 4AM.
On average, the file will contain about 2 million rows of data each day.
Based on the customer's requirements and recommended best practices, how should the daily file be imported?
A. Import the file to a data extension, using the 'add and update' method.
B. Import the file to a list, using the 'update only' method.
C. Import the file to a data extension, using the 'overwrite' method.
D. Import the file to a list, using the 'add and update' method.

Answer: A
Explanation:
Since Record count in more than 500 K so DE is used. New and Update is already specified in question.

NEW QUESTION 37
Nothern Trail Outfitters wants to enable Sales Cloud users to manually create a segment of both lead and contact records that can be targeted through the Send Flow in Content Builder.
What should a consultant recommend for segmentation?

A. Salesforce Report
B. Synchronized Data Extension
C. Salesforce Campaign
D. Salesforce Data Extension

Answer: A

NEW QUESTION 38
Northern Trail Outfitters maintains their primary customer identity in their ERP system but managers their customer service via Service Cloud. Customer data is updated in real-time based on changes in the ERP, and the ERP customer ID serves as the Customer Key. They want to leverage Synchronized Data Extensions to import data about cases from Service Cloud every 15 minutes.
What consideration should be made before implementing this solution?

A. Marketing Cloud will deduplicate customers based on their email address, meaning some customers may be overwritten or not receive email.
B. Moving to use the email address as the contact key would simplify the integration since it is common to both systems.
C. The number of contacts added to the instance will be approximately twice as large by using this integration pattern.
D. They will have to migrate to use Service Cloud IDs, such as the Contact ID, as the contact key instead of ERP IDs.

Answer: D

NEW QUESTION 39
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