ASO Optimization
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If you are into application development and like to promote your app on Play Store and the App Store, consider ASO optimization. The process helps in improving the visibility of the app within the stores and increases the conversion rates.
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The growing number of mobile users and the explosive growth in the number of apps in stores have led to an increase in mobile app searches. Users no longer search for new apps only in app stores, they also use traditional search.
Recent research shows that 27% of users find apps using mobile web search. This is an important number to keep in mind when thinking about the visibility of your application. Ranking high in app stores is no longer enough, you also need to appear on the SERP (search engine results page), otherwise you are limiting potential users to open and download your app.
ASO helps mobile apps become a better user experience. -
ASO is a great option for promoting your application at any time. User interests can change, so it is important for a business to keep track of which keywords users are using most for searches and use that. After all, users who have installed the application from organic search in the store are more interested in using it regularly. Such an audience shows a higher LTV than users attracted through paid channels.
For ASO, you can use Asolytics asolytics.com. It will help you get more from your ASO and competitive intelligence
