E-commerce revolutionized the way businesses operate, particularly by minimizing costs and maximizing efficiency. The single most neglected aspect of e-commerce is effective, credible communication with a base of customers. For example, while running an e-commerce store, it will be of the highest importance that your transactional emails—like order confirmations and shipping updates—are actually reaching customers' inboxes. Encourage your customers to whitelist email addresses from your business so that those messages don't land in spam folders. It is such a tiny step with a great effect that builds trust and keeps the operation running smoothly.