How does affiliate marketing work?
Affiliate marketing is a simple concept within digital marketing. You have a website, blog, social media platform, or other online presence that you (and the retailer) believe can help increase brand awareness, generate leads, and drive traffic to the retailer’s website.
As the affiliate, you include elements such as links or banner ads on your website or social media posts. If those links lead to sales or leads for the retailer, then you receive an affiliate commission.
Here’s an example: Skillshare offers opportunities to become affiliates with their business, promoting their online courses. Affiliates can share any of the courses in the Skillshare catalog, earning a commission on free trial sign-ups and subscriptions.
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