It is clear that internet marketing is not just an additional cost, but also a way to increase sales, automated optimization. His role in business is important, as even big brands can see trying to save money on marketing and SEO during tough times.
Whenever possible, it's worth shifting that budget to internet marketing. If the business has funds, even less than under normal conditions, it is worth considering actions that, firstly, help attract customers, and secondly, maintain the company's position and close relationship with the target group.