What are the similarities between digital technology and media facades?
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Façades are the exterior layer of an edifice that creates the first impression and connect its external and internal environment. Therefore, the appropriate lighting of the façade can enhance its beauty and relevance.
Façade lighting can strike up an engaging dialogue in the urban world. It lends the building a voice to communicate with its viewers and a personality that creates a visual experience.
Similarities between digital technology and media facades :
Digital technology is rapidly increasing the dynamic interaction between buildings, their users, and the surrounding environment. Developments in lighting technology are empowering architects and designers to create dynamic designs integrating lighting and media displays on façades.
Media facade lighting is layers of individually controllable lights attached or woven into the building façade that turns into a gigantic screen displaying text, graphics, and animations. Seamless integration of these layers on existing structures poses challenges for architects and designers.
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