Immersive Digital Marketing: What It Is and How to Apply It to Your Marketing Strategy
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Today users are so familiar and used to advertising that it is increasingly difficult for brands to create ads that capture their attention. In order to improve the user experience and capture their attention in a much more effective way, the digital Phone Number List marketing we know has evolved into immersive digital marketing. We explain what exactly it consists of and how it can be applied effectively in a marketing strategy. Do you want the best templates to create an effective step-by-step marketing plan? Download this free pack here.
What is immersive digital marketing and how to apply it to your marketing strategy What is immersive digital marketing? Immersive digital marketing aims to make the user feel like a participant in action and part of the story that is being explained. So it is a type of advertising in which the user not only receives a message but is inside it and interacts with it . The objective of this type of marketing is for the user to have an experience with the brand and feel part of it, as well as to generate a very intense memory. To create a user experience of this type, technology is used, especially virtual reality, augmented reality or projection. So this type of marketing, also known as experiential marketing, is usually applied in face-to-face events, although today augmented reality can even be brought to mobile devices. How to apply immersive marketing in your marketing strategy Immersive marketing can be applied in any marketing strategy as long as technology can be used for it. These are the best ways to do it:Virtual reality (VR) : for this type of experience, virtual reality glasses are needed, since it is through them that the user can see a simulated reality in 3D.
In order to make the experience as real and believable as possible, there is both image and sound in the simulation. This type of technology can be applied in different ways within a marketing campaign, such as offering a virtual tour of the company's facilities. Augmented reality (AR) : it is one of the easiest technologies to apply within an immersive marketing campaign. It is enough to create an application and the user has access to a mobile device, tablet or computer to create an augmented reality experience. Construction companies, for example, can use this tool to show the final project. Projection : although it is not something new, projections are an element that help make the experience totally immersive, especially when audio is also used. One of the types of projections most used in marketing is video mapping, which consists of projecting on a real surface in 3D. To choose one way or another, you must assess the type of audience you want to attract and the place where you want to carry out an experience of this type. A projection, for example, can be shown to a larger number of people at the same time as a virtual reality experience. Advantages of immersive digital marketing Immersive marketing has become one of the best strategies for those brands that want to generate a greater impact on the audience.
These are its main advantages and the reasons why a company should use this type of technology: Improve customer experience With an immersive experience it is much easier to achieve customer satisfaction, create a much closer relationship and increase the credibility and value of the brand. In addition to facilitating the customer to have a much more positive image of the company, it makes it easier for them to remember it.
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