What is AVOD?
Advertising-based video on demand(AVOD). In this model, you can offer free content and get paid by advertisers for showing ads to your audience.
In the pandemic, video streaming revenue directly from advertisers and sponsors took over high. In 2021, there was growth in AVOD, and more is expected in 2022. YouTube is the most popular form of AVOD or AVOD example. AVOD is most useful for people who have a large following or audience because individual ad views pay a small amount of money and require massive volumes for actual revenue.
The pandemic has had an impact on the on-demand streaming industry, and while more broadcasters are seeing higher viewing figures, their bottom lines are being impacted by declining ad revenues.
AVOD is available for free and is easily accessible to regular users. This type of video monetization platform is in high demand among advertisers worldwide. Display banners, sponsored content, video ads, and other streaming ad creations such as binge and pause ads are examples of AVOD advertising formats and strategies. Advertisement is becoming more enjoyable for users, thanks to an increasing number of advertisers and platforms.
How AVOD Works In Insertions – CSAI & SSAI
AVOD has traditionally been carried out using a variety of methods, including client-side insertion (CSAI), but these methods are now obsolete. Client-side ad insertion allows ads to be targeted, but it is a difficult process; extra bandwidth is required to locate and load the ad onto a player device while the content is being played – and it is vulnerable to ad blockers.
CSAI(Client-Side Ad Insertion)
SSAI(Server-Side Ad Insertion)
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