Why do you have to focus on landing pages
With Google launched an update of its essentially algorithms in January 2020, SEO throughout the world searched and reflected their current Digital Marketing Agency Newcastle search results. Many will sunbathe in the glory of better search rankings and increased traffic, while others will scratch their hands and try to reflect on the improvement of sudden rankings.
Of course, a decrease rating can be caused by thin content, making poor quality links, poor user experience and many other factors.
But something by Google seems to have been prioritized in this update is the value of the landing page above the homepages.
Why is the landing page better than the homepage rating?
Google has been much smarter and with pages and what sites they want to rank. As a result, Google now considers that your veranda is almost like a welcome page of your website. It must explain
- Who are you
- What do you offer
- Acting as navigation for websites
For example, if you sell car insurance, your homepage must say:
- Our company offers car insurance
- List of other products and services that we offer
- Answer some key questions
- Mention several partners, associations, awards, star rating
Meanwhile, if you have a landing page, this is where you are expected to explain more about your product or service you have to offer. Give product specifications or services, some FAQs and some clear forms or call-action.
You also have the benefit of optimizing landing pages with certain meta-titles, descriptions, titles and strings URLs - to maximize your chances of success.
Understand the structure of the site
The structure of your website must be logical and help tell the story of who you are and what you do.
You have a veranda that provides an overview of the website, individual landing page (with products or services) and a guide or blog posts to support information on your landing page. Each website must have a page dedicated to about us, contact us, privacy pages and terms and conditions.
These all add value and the entire authority of the website and have this page and tab clearly available in the header and footer is something Google will be given.
What makes a good landing page?
Clear title structure - strong H1 tag at the top of the page clearly illustrates that the page is about and what services or products are. You can add additional subpos using H2 and H3 tags to add more information and additional structures to the page.
What is wrong with you? - When adding content to the landing page, you basically want to answer 'why are you?' And 'why should customers choose your product?' It must include the benefits of what you offer, reputation and product features that stand out. See this good example from Yulife.
Contact form - The place where the user can be related is a good trust factor for Google that you are a real business. So be sure to include a contact form, delete an email address or telephone number where the person can contact.
Main information - for products that require more information, you can use dropdown or provide lower information down the page to provide complete details to customers. It's perfect for certain products in the fields of finance, insurance or property where there are many terms and conditions. See this example of equipsme on company health insurance.
Can homepages still rank well?
Yes, very. For most websites, the homepage will have the most points pointing there and visitors and the most involvement - and this is an important factor for SEO.
You also have to see SEO at a special level of industry. For some search questions, such as local results, the veranda may be the strongest and effective way to rank properly.
For sectors such as casinos and insurance, you might Digital Marketing Company in Newcastle need a unique and bespoke landing page.