Marketing Automation Software Market Research Report



  • Global Marketing Automation Software Market
    The GMI Research envisages that the Marketing Automation Software Market will expand at a faster rate over the forecast period. This is because of the accelerating number of OTT platforms, support in accomplishing recurring tasks, and increasing customer involvement through customized e-mails.

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    Marketing Automation Software Market Dynamics
    The aggravating consciousness concerned with the importance of marketing in inducing sales and customer retention and the increasing acquisition of modern trends of digital marketing, such as content marketing, data-driven promotion, and the social market, is supplementing the growth of the global marketing automation software market. In addition, the rapid digitalization of industries has further strengthened market growth. The increasing incorporation of big data and data analytics solutions with the increasing inclination towards customized advertising for better customer relationships has impelled the Marketing Automation Software Market share.

    Besides this, the accelerating penetration of internet and mobile phones, and the evolving need of business to mechanize recurring market processes is stimulating the market growth. In accordance with the World Bank, in 2018, approximately 51% of the world's population used the internet via mobile phone, a computer, personal digital assistant, and digital TV. This has surged the application of social media platforms such as Instagram, Facebook, and Snapchat is thereby fuelling the market growth. However, inflated initial investment concerned with the application of the marketing mechanization technology is restraining the Marketing Automation Software Market Size.

    Marketing Automation Software Market Segmentation:
    Segmentation by Deployment
    Cloud-Based
    On-Premise
    Segmentation by Application
    Campaign Management
    E-mail Marketing
    In-bound Marketing
    Lead Management
    Mobile Application
    Social Media Marketing
    Others
    Segmentation by End-User
    Entertainment and Media
    Financial Services
    Government
    Healthcare
    Manufacturing
    Retail
    Other
    Segmentation by Region:
    Europe
    United Kingdom
    Germany
    France
    Spain
    Rest of Europe
    Asia Pacific
    China
    Japan
    India
    Rest of APAC
    North America
    United States of America
    Canada
    RoW
    UAE
    Brazil
    South Africa
    Saudi Arabia
    About GMI Research

    GMI Research, a consulting and research enterprise provides acumen and reports to different enterprises to help the clients formulate judicious business policies and achieve long-term growth in the specified market domain. The large team of analysts and industrial experts from different regions offer a comprehensive solution to the client. The research report of GMI organisation offers a complete analysis about forecasts, competitive landscape, key drivers, and other market perception to help companies make planned decisions. We at our organisation try to help our clients stay ahead of others.

    Media Contact
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